MoveStrong
Website Streamline
What you can expect from our work together: scope, timeline, investment, and how we'll show up for each other.
Contents
- 01Hi There
- 02Our Studio
- 03Our Goal
- 04The Overview
- 05Project Scope
- 06The Investment
- 07Payment Schedule
- 08Projected Timeline
- 09Setting Expectations
Hi there, Jared.
You said it well: the site is a great visual for customers, there is just so much of it. I agree, and the good news is the raw material is strong. Real installs, layout renders, and fresh launches like Gravity and Movement Commons are things most competitors can't show.
Right now the same blocks repeat page after page, so every page tries to be the whole company. This proposal edits that material into a site that says each thing once, then lets interactive graphics do the explaining that paragraphs do today.
Having worked on MoveStrong launches before, I'm glad to be back in the gym with you.
Our Studio
Edit before adding.
Every section has to answer a buyer's question. What doesn't gets moved or cut. Then we build tools that answer the big questions faster.
Let the installs lead.
Clean structure, confident type, and generous space so real projects carry the page. Graphics people can touch, not walls of copy.
We know this industry.
25+ years in brand and web, with fitness equipment brands among them. The interactive features proposed here are already working on danefitness.com.
Craft a streamlined website that engages facility planners, coaches, and buyers and makes them feel confident about what to build, through interactive graphics that show a MoveStrong space before it exists.
Today a parks director or athletic director has to read their way through MoveStrong. After this project, they'll see how their space comes together, layer by layer, and reach a quote with their answers already filled in.
The Overview
A ten-week streamline of movestrongfit.com, delivered in six phases. We fix what may be leaking leads first, simplify the menu and homepage, then replace the heaviest text and photo sections with interactive graphics.
Everything is built inside your existing Squarespace site. Every current URL keeps working, so the rankings you've earned stay put, and new FAQs help AI search describe MoveStrong accurately.
10 weeks, plus 30 days of monitoring
All kept or redirected
About 40 links down to 6
12 sections down to 7
Project Scope
The MoveStrong Streamline. Part one: fix, restructure, and edit.
Phase 1 · Clean Up
Week 1- Confirm every newsletter and brochure form saves to a real destination
- One contact page, with redirects from the other two contact URLs
- Remove dated NEW labels, the Google+ and old video links; fix visible typos
- Rewrite meta descriptions and key alt text on the six main pages
Phase 2 · Navigation and Homepage
Weeks 2 to 3- New six-item menu with a Get a Quote button, plus a rebuilt footer
- Homepage rebuilt from 12 sections to 7
- The Design & Layout block that repeats on 5 pages becomes one slim link band
Phase 3 · Copy Streamline
Weeks 3 to 4- Indoor, Outdoor, and Obstacle Courses cards cut to about 25 words each
- One intro per page carries shared claims; Made in USA becomes one badge
- Long obstacle course copy moves into a Projects article, keeping its search value
Project Scope
Part two: the interactive tools that turn browsers into quotes.
Not included: new photography or video, new 3D renders or CAD work, rebuilding the 3D Build Your Own tool, Shop product listings, monthly SEO or ads after the 30-day monitoring window, and Squarespace plan fees.
Phase 4 · Exploded Build Explorer
Weeks 4 to 5- A scroll-driven, layer-by-layer build at the top of Design Services, from your renders
- Six labeled layers: Equipment Selection, Design, Surfacing, Storage, Accessories, Education
- A short looping version for the homepage hero
Phase 5 · Facility Planner
Weeks 6 to 7- Chat-style questions: facility type, indoor or outdoor, space, users, training focus, funding
- Each answer builds the layout; results prefill the Get a Quote form
- Schools and parks are routed to MoveStrong and School Grant details
Phase 6 · Product and Project Features
Weeks 8 to 9- Course Builder on Obstacle Courses: an obstacle map filtered by group
- Tap-to-explore exploded views for Nova, T-Rex, and FightStrong
- Photo Orbit gallery, plus a before and after case study template with two launch stories
SEO and AIEO Protection
Part three runs through every phase. The goal: no existing link breaks, rankings hold, and AI search can describe MoveStrong accurately.
Google now shows an AI answer above the results on roughly 43 to 48 percent of searches. Buyers often read that answer before they visit a site.
Before Anything Changes
Week 1- Inventory of every live URL, including all Product News and Who Moves Strong posts
- Search Console baseline: top pages, queries, and pages other sites link to
- AI baseline: how ChatGPT, Google AI Overviews, and Perplexity describe MoveStrong today
During the Build
Weeks 2 to 9- Every existing URL keeps its address; merged pages get 301 redirects
- Interactive features keep their key words as real page text that search and AI can read
- Structured data for the company, products, and articles
FAQs Built for AI Answers
Weeks 3 to 6- FAQ page rebuilt around real buyer questions: cost, lead time, surfacing, warranty, install, grants
- Short FAQ blocks on Outdoor, Obstacle Courses, Design Services, and the grant pages
- FAQ markup so answers are easy for AI search to find and quote
Launch and After
Week 10 + 30 days- Full crawl for broken links and 404s before and after launch
- Sitemap resubmitted to Google and Bing
- 30 days of monitoring, then a before and after report on rankings and AI mentions
The Investment
A 56% discount for MoveStrong, paid in 3 installments tied to delivered work
Every interactive feature is built for your Squarespace site, pulls your fonts and colors, works on phones, and includes editor notes so your team can update the content.
| Standard | MoveStrong | ||
| 01 | Clean Up | $2,000 | $1,000 |
| 02 | Navigation and Homepage | $4,500 | $2,250 |
| 03 | Copy Streamline | $2,700 | $1,350 |
| 04 | Exploded Build Explorer | $3,600 | $1,800 |
| 05 | Facility Planner | $3,200 | $1,600 |
| 06 | Product and Project Features | $6,300 | $3,150 |
| + | SEO and AIEO Protection, with FAQs | $3,000 | Included |
| Standard total | $25,300 | ||
| MoveStrong discount (56%) | −$14,150 | ||
| Your investment | $11,150 |
Each phase is priced on its own, so any one can move to a later round. Added work outside this scope is billed at $200 an hour, approved before it starts.
Payment Schedule
Three payments, each tied to work you can see.
- 40%To reserve your start date and begin Phase 1$4,460
- 30%At delivery of the Exploded Build Explorer, end of Phase 4$3,345
- 30%At final launch and review, Week 10$3,345
Projected Timeline
Ten weeks from kickoff, plus 30 days of search monitoring. Fixes that protect leads and rankings come first.
- Week 1Clean Up, plus URL and AI search baseline
- Weeks 2 to 3Navigation and Homepage
- Weeks 3 to 4Copy Streamline and FAQs
- Weeks 4 to 5Exploded Build Explorer
- Weeks 6 to 7Facility Planner
- Weeks 8 to 9Product and Project Features
- Week 10Launch, link crawl, and final revisions
- 30 days afterSearch monitoring and before and after report
Working Together
Revision Rounds
Each phase includes two rounds of revisions. Feedback gathered in one list per round keeps changes clear and the schedule on track.
Timely Feedback
Reviews are returned within three business days. Longer gaps shift the timeline by the same amount.
Communication
Email for day-to-day questions and a short weekly check-in call. You'll always know what's done and what's next.
Project Logistics
Project Assets
By the end of Week 1: contributor access to Squarespace, layered render or CAD files for Nova, T-Rex, and FightStrong, before and after install photos, and current grant details.
Work Hours
Monday through Friday, 9 to 5 Central. Messages after hours are answered the next business day.
Technical Standards
Accessibility
Built with readable contrast, alt text, and keyboard access in mind. Full WCAG compliance requires an accessibility specialist.
Browser Compatibility
Supports the two latest versions of Chrome, Firefox, and Safari. Other browsers are quoted separately.
Responsiveness
Tested on key phone, tablet, and desktop sizes. Minor variations may occur on uncommon devices.
Performance
Measured with Lighthouse. Results also depend on image sizes and the existing Squarespace setup.
YOU
Thank you for trusting me with a site that already works hard for you. When you're ready, reply to approve the scope, or tell me which phases to start with and I'll adjust the plan.
Deanna Burks · deanna@deannaburks.com · deannaburks.com
This proposal is valid through December 20, 2026.