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A woman standing inside a restaurant holding a stack of books, with large windows, chandeliers, and booth seating in the background.

Brand Design & Digital Strategy
Portfolio

Explore my portfolio of creative direction, UX/UI design, and brand strategy for businesses ready to lead. With 25+ years crafting results-driven design and digital experiences for 200+ clients, this collection spotlights the work, process, and impact behind The Brandess™. Every project is a blend of strategic thinking and creative execution—built to elevate, engage, and convert.

Interior of a vintage Mercedes-Benz car showing the steering wheel, dashboard, and gear shift.
A modern beige upholstered chair with wooden frame and angled legs against a black background.
  • A laptop displaying a photography website with images of models and a woman sitting on a chair, with text sections including 'Brandi Lynn Photography,' 'unique,' and 'Ready to Shine? Schedule Now'.

    Brandi Lynn Photography

    Brand Strategy & Identity, Website Design, HoneyBook Setup

    ### Industry

    Photography

    ### Overview

    We took Brandi's soft, emotive photography style and built a brand identity to match—clean, timeless, and quietly powerful (kind of like her work). No fluff, just real beauty and great UX.

    ### Results

    35% increase in premium inquiries and a website that finally reflects the true value of her talent.


  • A laptop computer displaying a website for "Brave Maggie" interior design services, with a woman holding a measuring tape standing in a modern, well-lit interior space.

    Brave Maggie Designs

    Brand Strategy, Website Design, Copywriting, HoneyBook Setup

    ### Industry

    Interior Design

    ### Overview

    We took Brave Maggie’s handcrafted charm and gave it a bold digital glow-up. From artisan window treatments to one-of-a-kind home accents, every pixel of this site is designed to feel personal, polished, and not even remotely mass-produced.

    ### Results

    A fresh online presence that finally reflects the creative magic behind every stitch. More dream clients, more custom inquiries, and a website that’s as beautifully layered as her designs.

  • An iPhone displaying an Instagram post, surrounded by promotional cards and flyers about college research and programs, all on a white surface.

    Almoney Educational Consulting

    Brand Strategy & Identity, Logo Design, Visual System, Messaging, Social Media, Copywriting

    ### Industry

    Education Consulting

    ### Overview

    We took the stress out of college planning (for parents and pixels) by designing a brand that feels as steady and smart as the woman behind it. A little serif, a little script, and a whole lot of earned trust.

    ### Results

    Now rocking a brand that says “high-achieving, but approachable,” Almoney is confidently attracting aligned, high-trust families nationwide.

  • A laptop displaying a bridal makeup and hair service website with images of a bride getting ready, including a woman in a wedding dress and veil, and a smiling woman with styled hair.

    IM Artistry

    Brand Strategy & Identity, Website Design, and HoneyBook setup, Copywriting

    ### Industry

    Luxury Bridal Beauty


    ### Overview

    This Seattle-based bridal beauty team needed a brand that felt as luxe and intentional as the work they do. We translated their in-person white-glove experience into an editorial-style online presence that feels warm, elevated, and entirely custom.

    ### Results

    A refined brand and website that instantly communicates expertise, leading to increased inquiries from high-end clients and a more aligned, premium clientele.

  • Three smartphones displaying a website design for an interior design or architecture company. The central phone shows the logo with a green 'V' and leaf design with the name 'VALET'. The left phone displays a web page with images of buildings and text about projects and endorsements. The right phone shows images of a wooden wall and decorative sculptures with text about lighting and site projects.

    Valet Energy

    Brand Identity, Print Collateral, Website Design, HoneyBook Setup, Slide Deck

    ### Industry

    Construction Design Services

    ### Overview

    Lighting isn’t just functional—it’s an experience. We created a brand for Valet Energy that reflects their luxury service with subtle sophistication and quiet confidence.

    ### Results

    A cohesive identity that elevates them in a competitive field and earns trust from high-end hospitality clients.

  • A gardening blog website homepage featuring a header, a photo of a smiling woman in a gray dress, a photo of a decorated dining table with wine and candles, and footer with logo and social links.

    Mayes Wine Crush

    Brand Strategy & Identity, Website Design, HoneyBook Setup, Brand Styled Shoot Creative Direction

    ### Industry

    Hospitality

    ### Overview

    We poured Gina’s love of wine into a brand and styled shoot that’s equal parts vibrant and moody—just like her tastings. Custom florals, on-brand vibes, and wine storytelling? Cheers to that.


    ### Results

    A stand-out site and gorgeous content that make selling wine and sharing her story effortless (and photogenic).

  • screenshots of a website homepage for Marissa Graff, a writer and editor, featuring a header image of a person lying on a couch reading, with navigation links and text about her writing services and personal profile.

    Marissa Graff

    Brand Strategy & Identity, Website Design, Copywriting, HoneyBook Setup

    ### Industry

    Writing, Editing, Coaching

    ### Overview

    We helped this sought-after book editor translate her quiet authority and kindness into a brand that feels like a deep exhale. Smart, streamlined, and perfectly punctuated.

    ### Results

    Uptick in qualified inquiries and a clientflow that lets her spend less time explaining, more time editing.

  • Collage of interior design images including a living room, an entryway with logo, a handwritten note about a design company, and archived envelopes for a company named Collective Haus and CH.

    Collective Haus

    Brand Strategy & Identity, Website Design, HoneyBook Setup

    ### Industry

    Interior Design

    ### Overview

    Developed a clean, editorial-inspired brand identity and website for an interior design firm, reflecting their curated, high-touch approach to modern living spaces.

    ### Results

    Increased inquiries by 40% and elevated perceived value with a more cohesive, polished presence.

  • Pattern of men in tuxedos and sunglasses singing into microphones on smartphones.

    Christien Anthony

    Brand Identity, Website Design, Copywriting, HoneyBook Setup

    ### Industry

    Event Entertainment

    ### Overview

    This powerhouse event band needed a brand that matched their stage presence—bold, luxe, and unforgettable. We built a high-energy digital identity that commands attention and books gigs, complete with sleek visuals and messaging that hits all the right notes.

    ### Results

    An elevated brand and site experience that attracts premium event planners and communicates their A-list energy before the first note is played.

  • Open tablets displaying website content, a sheet with icons arranged in a circle, and printed font samples on a light gray background.

    Bazos Law Firm

    Website Design & Custom Development

    ### Industry

    Law

    ### Overview

    In collaboration with attorney Erin Bazos (who brought the creative vision), we rebranded this law firm to feel fresh, credible, and future-facing—while keeping the trust-building gravitas law demands. From color and typography to custom-coded layouts, every pixel was designed to feel authoritative without the cold, corporate vibe.

    ### Results

    A clean, modern website with custom functionality and a bold brand presence that sets the firm apart in a sea of templated legal sites. Confident. Clear. Client-ready.

case studies
strategy in action

Go deeper with detailed case studies highlighting transformation for my clients—from emerging startups to established brands. See how proven brand strategy, refined design systems, and optimized user journeys turn creative vision into measurable business growth.

Deanna Burks Deanna Burks

Editorial Styled Shoot: Award-Winning Visual Storytelling for the Wedding Industry

This editorial styled shoot was born from a desire to merge artistry and strategy — to tell a visual story that resonates deeply with both the heart and the market. As Creative Director, I led every aspect of this project, from concept and logistics to styling and production coordination. The result was an award-winning, publication-featured editorial that inspired wedding professionals and photographers across multiple platforms.

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Deanna Burks Deanna Burks

Brave Maggie Designs: “Custom drapery, but make it couture.”

This editorial styled shoot was born from a desire to merge artistry and strategy — to tell a visual story that resonates deeply with both the heart and the market. As Creative Director, I led every aspect of this project, from concept and logistics to styling and production coordination. The result was an award-winning, publication-featured editorial that inspired wedding professionals and photographers across multiple platforms.

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Deanna Burks Deanna Burks

Brandi Lynn Photography: A Brand & Website Transformation Rooted in Emotion

Brandi Lynn Photography captures love stories through timeless, artful imagery. To match the caliber of her work, we reimagined her brand and digital presence from the ground up — transforming it into a refined, emotionally charged experience that mirrors the depth of her artistry. The result: a cohesive identity and digital ecosystem designed to captivate high-end couples and creative collaborators alike.

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Deanna Burks Deanna Burks

Valet Energy Luxury Brand Identity & Design System

Valet Energy, a high-end lighting design firm serving discerning residential and hospitality clients, partnered with me to create a cohesive and elevated brand identity that matched their level of sophistication and service. The goal was to bring clarity, elegance, and consistency to their visual presentation while supporting their growing marketing efforts across print and digital channels.

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visual work gallery
creative highlights

Browse a gallery of creative direction, graphic design, digital campaigns, and UX/UI solutions. This visual timeline features logos, web layouts, content systems, and digital storytelling—each project tailored for business impact and brand recognition.