The Brandess partnered with West Hills Masonry, Inc., a luxury hardscape and masonry contractor based in Irvine, California, to rebuild their brand identity and website from the ground up. The project included a complete logo system (primary monogram mark and full wordmark with botanical elements), brand color palette, typography system, and a full Squarespace website rebuild with custom copywriting and SEO foundations. The existing Wix site was replaced with an editorial, whitespace-forward design that communicates premium positioning immediately, reducing price objections and attracting discerning homeowners and custom home builders across Orange County. Services: brand strategy, logo design, website design, website copywriting, SEO setup, and social media brand assets.

This editorial styled shoot was born from a desire to merge artistry and strategy — to tell a visual story that resonates deeply with both the heart and the market. As Creative Director, I led every aspect of this project, from concept and logistics to styling and production coordination. The result was an award-winning, publication-featured editorial that inspired wedding professionals and photographers across multiple platforms.

This editorial styled shoot was born from a desire to merge artistry and strategy — to tell a visual story that resonates deeply with both the heart and the market. As Creative Director, I led every aspect of this project, from concept and logistics to styling and production coordination. The result was an award-winning, publication-featured editorial that inspired wedding professionals and photographers across multiple platforms.

Brandi Lynn Photography captures love stories through timeless, artful imagery. To match the caliber of her work, we reimagined her brand and digital presence from the ground up — transforming it into a refined, emotionally charged experience that mirrors the depth of her artistry. The result: a cohesive identity and digital ecosystem designed to captivate high-end couples and creative collaborators alike.

Valet Energy, a high-end lighting design firm serving discerning residential and hospitality clients, partnered with me to create a cohesive and elevated brand identity that matched their level of sophistication and service. The goal was to bring clarity, elegance, and consistency to their visual presentation while supporting their growing marketing efforts across print and digital channels.

Dane Fitness sells and services fitness equipment, and needed brand photography that proved something a catalog shot never could: the team selling the gear actually trains on it. I led creative direction on a campaign built around one idea — shoot every staff member doing the discipline they personally love.

I directed the full shoot end-to-end — concept, casting, location styling, and post-production — working with the same photographer from the MoveStrong campaign to keep a consistent, gritty visual language across both brands.

A look at the full brand launch I led for Mayes Wine Crush, from set design and photography direction to brand identity and website design. With no existing brand to build from, the strategy positioned the wine as art rather than commodity, resulting in editorial-quality photography, a cohesive visual identity, and a launch that earned publication features and years of continued success.

A behind-the-scenes look at the creative direction I led for MoveStrong's Dynabell product launch. Rather than a clean, white-backdrop product shoot, we cast real athletes and built the concept around raw, industrial locations and mid-movement action shots — overhead presses, front racks, tricep extensions — so the imagery read as a workout, not a still life, across web, social, and paid ad creative.