Brave Maggie Designs: “Custom drapery, but make it couture.”

Written By Deanna Burks

Brave Maggie Designs transforms spaces with bespoke window treatments crafted for those who crave originality, elegance, and just the right amount of drama. Founder Jen Hartley approaches each project with a deep respect for her client’s aesthetic, blending functionality with form to create living spaces that feel elevated and effortless.

Project Overview

Brave Maggie came to us with a loyal client base and a niche mastery in luxury soft furnishings—but needed a brand presence and digital experience that matched the caliber of her work. Together, we created a full visual brand identity, modern Squarespace website, and HoneyBook smart file system to reflect the boutique-yet-bold energy that defines her work.

This wasn’t just a design upgrade—it was a transformation into a brand that could command luxury pricing, streamline client communication, and confidently grow with her future vision.

 

Deliverables Included

  • Item

    • Description

  • Full Brand Identity Suite

    • Logo, secondary marks, type, color

  • Illustrations

    • Custom Brand Icons & Hand-Drawn Illustrations

  • Website

    • Custom Design (5 pages + SEO + responsive styling)

  • Copy

    • Voice-Driven Website Copywriting

  • Portfolio

    • Blog & Case Study Framework

  • HoneyBook

    • Smart File Setups (proposal, invoice, onboarding, etc.) in HoneyBook

  • Client Journey

    • Mapping & Email Templates

 

Notable Features

  • Feature

    • Description

  • Interactive Home Page

    • A scroll-stopping hero image of Jen in action, supported by subtle motion and layered storytelling

  • Floral Brand Motif

    • Hand-illustrated iris to represent personal touch and artisan femininity

  • Dynamic Client

    • Flow: Seamless transitions from web inquiry to proposal to onboarding via HoneyBook integration

  • Client-Centered Copywriting

    • Messaging that resonates with interior designers, homeowners, and contractors alike

  • Responsive Layouts

    • Thoughtfully crafted mobile experience for a busy clientele

Overview

This editorial styled shoot was born from a desire to merge artistry and strategy — to tell a visual story that resonates deeply with both the heart and the market. As Creative Director, I led every aspect of this project, from concept and logistics to styling and production coordination. The result was an award-winning, publication-featured editorial that inspired wedding professionals and photographers across multiple platforms.

The Result

Since launch, Brave Maggie Designs has experienced an immediate uptick in high-quality inquiries, particularly from interior designers and homeowners ready to invest in custom drapery work. With the new brand identity and website, Jen is now confidently charging what her work is worth—and getting it. HoneyBook automation and smart files cut down her admin time by over 60%, and her client experience now feels as high-touch and polished as the projects she delivers.

Deanna Burks

Hello! I’m Deanna Burks. A Creative Director who loves spirited design. I work with you to tell your story and build your brand so you can attract the right clients and do the work you love. I’m a Squarespace and Squaremuse expert, HoneyBook Educator, and award-winning designer. I work with companies to help them build persuasive content framed within a beautifully designed Squarespace website and other tools. My work goes beyond the beautiful and into the functional with results-driven strategies allowing you to build a sustainable business. Do the work you love, and secure your future.

https://deannaburks.com
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