The Mini Site & Brand Audit

A focused site and brand audit for service businesses that need expert direction without committing to a full redesign.

For service businesses that know their site feels off but are not sure what to fix first.

$150

Person wearing a gray suit jacket and white shirt, sitting cross-legged on a soft surface, typing on a laptop with a wooden table nearby.
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Find out what’s costing you clients and what to fix first.

Find out what’s costing you clients and what to fix first.

watch me walk through a website

This is a quick example of how a website can say the same business, but create a very different level of trust.

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The Audit

My approach

What is helping your site, what is hurting it, and what needs to change first. A website can look fine and still underperform. I review the areas that shape clarity, trust, and conversion so you can stop guessing what feels off and finally see where the problem is.

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Brochure for WJ Masonry with a house entrance, open iron gate, and garden plants in the background.

Through My Eyes

  • A beige fabric pouch with a zipper, displaying the text "SALERNO ESSENTIALS" and a small palm tree icon, resting on a cream-colored cloth with a tortoiseshell hair clip nearby.

    Brand Identity

    Logo, monogram, and visual marks. Do they communicate trust, authority, and the right level of professionalism?

    EXPLORE
  • A laptop displaying a wedding planning website with images of a bride in a wedding gown and veil, a woman lying down in a wedding dress, and elegant furnishings, with text about bridal makeup and hair services in Seattle.

    Color & Typography

    Your palette, fonts, and textures. Does the visual system feel intentional, cohesive, and aligned?

    EXPLORE

  • Brand Perception

    How your brand shows up across real touch points. Does it feel consistent, credible, and easy to recognize?

    EXPLORE
  • Close-up of a tablet displaying a website menu on a woven rattan surface, with a wooden-handled woven basket partially visible.

    Website & UX

    Navigation, structure, and conversion path. Is your site working as hard as you are?

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  • Laptop on a dark table displaying a website for West Hills Masonry, featuring images of outdoor landscaping and masonry projects.

    Visual Hierarchy

    Layout, composition, and photography. Are you guiding the eye where it matters most?

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  • Close-up of a laptop on a white textured surface with a blurred background showing a brown pillow and part of a white sofa.

    Messaging & Trust

    Copy, positioning, and credibility signals. Does your visitor feel clear, confident, and ready to act?

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Modern open-concept kitchen and living room with white cabinetry, marble island, light wood floors, large windows overlooking a marina, and a white brick accent wall.
Close-up of a person dressed in a white blazer holding a closed silver MacBook laptop.

What You Get

  • A report back to you in 3-5 business days

  • A focused audit with clear priorities

  • A plan you can actually use, prioritized

  • A recorded walkthrough of your site/brand

  • A written summary of how your site is performing

  • Review of clarity, trust, and conversion

  • Notes on what is helping/quietly hurting your site

  • Simple recommendations you implement yourself

  • A discounted rate to hire me

  • Or notes you can hand off to your team

I encourage everyone to have a site & brand audit. You may be missing opportunities!

Ready for clear direction and next steps?