SC Brand Presentation — Deanna Burks, The Brandess™

LOGOMAIN LOGO01

[ USAGE NOTES ]

Use the wordmark as the primary mark on light backgrounds. Use the SC monogram where space is tight, such as a favicon, a stamp or a social avatar. Keep clear space around either mark equal to the height of the S, and never redraw, stretch or recolour them.

PRIMARY MARKSTACY CARTER WORDMARK

SUBMARKSC MONOGRAM

AVAILABLE INWORDMARK BROWNANTIQUE GOLD

TYPOGRAPHYTYPE HIERARCHY02

[ ABOUT ]

Warbler sets the headlines and Gingham carries the reading. Numbers Deuce is used for figures only, and Sackers Italian Script is kept for her signature.

PRIMARY TYPEFACEWARBLER / ADOBE FONTS

SECONDARY TYPEFACEGINGHAM / REGULAR

SIGNATURESACKERS ITALIAN SCRIPT STD

NUMERALS ONLYNUMBERS DEUCE / REGULAR

HEADLINE ONEWARBLER46 PT / 110% / 0

One CPA. Your whole financial picture.

SECONDARY HEADINGWARBLER20 PT / 140% / +12

Plain answers about money

INTRODUCTIONGINGHAM / REGULAR20 PT / 170% / 0

Careful work, plain answers, and one CPA who sees your whole financial picture.

BODY COPYGINGHAM / REGULAR14 PT / 175% / 0

Body copy is set in Gingham. Keep the measure between sixty and eighty characters so the eye can find the next line without effort.

Her figures, such as 2010, 2027 and (208) 577-8535, are set in Numbers Deuce, and nothing else is.

CAPTION & LABELGINGHAM / REGULAR10 PT / 140% / +16

STACY CARTER CPA / 447 W. MYRTLE STREET, BOISE

SIGNATURESACKERS ITALIAN SCRIPT STD56 PT / 100% / 0

Stacy Carter

NUMERALSNUMBERS DEUCE / DIGITS ONLY40 PT / 100% / +4

0123456789

COLOURCOLOUR SUITE03

[ ABOUT ]

Five colours carry the identity. Wordmark Brown and Black set the type, Antique Gold marks emphasis and the monogram, Cypress adds depth, and Ivory is the light ground that holds them all.

PALETTE FILESTACY-CARTER-PALETTE.ASE

FORMATASE / DRAG TO INSTALL

CORE VALUE100% TINT

NAMEAS REFERRED TO IN COPY

VALUESHEX / RGB / CMYK

TINT75%

TINT50%

TINT25%

Ivory

HEX#EAE7DB

RGB234, 231, 219

CMYK0, 1, 6, 8

Antique Gold

HEX#8F7746

RGB143, 119, 70

CMYK0, 17, 51, 44

Cypress

HEX#4E554D

RGB78, 85, 77

CMYK8, 0, 9, 67

Wordmark Brown

HEX#342C13

RGB52, 44, 19

CMYK0, 15, 63, 80

Black

HEX#1C1613

RGB28, 22, 19

CMYK0, 21, 32, 89

MESSAGINGBRAND VALUES04

[ ABOUT ]

These four values guide the copy, the tone and the photography. When a choice is unclear, ask which value it serves.

APPLIES TOCOPY, TONE & VISUAL DIRECTION

REVIEWEDANNUALLY

I

CLARITY

Plain answers about money, with no jargon and no surprises.

II

CARE

Every client is a person first and a return second.

III

CRAFT

Careful work, checked twice and explained in plain words.

IV

CONTINUITY

One CPA for the whole financial picture, year after year.

(IMG 01)

SUBJECTSTACY CARTER

CREDIT-

YEAR2026

[ IMG 01 ]

ASSETSBRAND ELEMENTS05

[ ABOUT ]

Four supporting elements sit alongside the logo. Use them sparingly and one at a time, so the page stays calm and the wordmark stays the lead.

USE WITHLETTERHEAD, ENVELOPES, WEBSITE

LIMITONE ELEMENT PER PAGE

Certified Public Accountant postmark stamp — **POSTMARK STAMP**For envelopes, thank-you notes and the back of printed pieces.

BOISE TOWER DRAWINGA line drawing for the website footer, note cards and the office.

GEOMETRIC PATTERNA quiet background at low contrast, never behind small type.

2010 badge — **2010 BADGE**Marks the year the practice began. One per page at most.

PRINTBUSINESS CARDS06

[ DIMENSIONS ]3.5" x 2.0" / 89 x 51 MM

[ CARD STOCK ]UNCOATED 300GSM

[ FINISH ]LETTERPRESS

Business cards

The front carries the wordmark alone. The back carries the Boise depot drawing, her title, the office address, the website and the phone number, so the details are there when she hands one over.