Introduction — The Brandess
Your brand begins with a conversation.
Before we build out your dream brand, let's take a moment to start with strategy. Premium brand identity — strategy first, always.
Tell your story in your own words — six short sections, no wrong answers. This is the raw material for everything that follows.
01 — Creative Brief
Your Creative Brief
Your discovery answers, distilled into a working strategy. Read it closely — approving it sets the direction for everything that follows.
02 — Creative Direction
Creative Direction
How your brand will look, feel, and photograph — the creative rules your typography, color, and imagery will follow.
03 — Typography
Choose your typefaces.
Tap one font from each category, just like choosing photos — Display leads your brand, Sans supports, Script accents. Anything you skip, The Brandess selects for you. Tap “Use for Labels” on any font to also make it your caption face.
Display & Editorial Sans Serif Script Accents04 — Identity System
Your Typography System
Your fonts working as a system, plus your first logo variations. Swap any pairing until it feels right.
Logo Variations
05 — Visual World
Choose your visual world.
Select up to 6 images that feel most like your brand. Tap the color chips on any photo to pull its exact colors into your palette.
Colors You've Picked
Color Tone Preference
06 — Color System
Your Color Palette
Built from your chosen images, your hand-picked colors, and your tone — every shade named for your brand.
07 — Brand Package
Your Brand Package
Everything you've approved so far, assembled into one view — your brand at a glance.
08 — Logo Studio
Design your logo.
Add the details that make it yours — every lockup updates live as you type, and your business card pulls the contact details you enter below.
Your Lockups
These are yours — download any lockup, or take the whole set.
Social Graphics
Your first month of posts, ready to go.
09 — The Review
Creative Critique
A second set of eyes. Your brand, reviewed and scored across six dimensions — with honest recommendations.
Complete
Your brand identity is complete. Download your brand strategy deck below — designed in The Brandess studio style, ready to print or share. Deanna will be in touch to begin the design phase.
Your Brand Marks
Your Social Graphics
Everything you just built — take it with you.
Your Homepage, Imagined
Your fonts, colors, photography, and words — living on a homepage. A glimpse of where this brand can go.
The Next Step
This is your brand's foundation. Ready to bring it to life? Deanna takes it from strategy to a fully designed identity, website, and presence.
Want PNG or JPG versions of your marks, Canva-ready files, or additional variations? Reach out — Deanna will prepare them for you.
The Brandess · deannaburks.com