A website homepage for Brandi Lynn Photography featuring a collage of four photographs of a woman in different settings, with a welcome message and a description of the photography style.

what goes into your brand?

what goes into your brand?

What Really Goes Into a Strategic Brand and Website Design

The Art and Science Behind Every Brand

Design is both intuitive and technical. Every logo, color, and layout choice is grounded in strategy — informed by your goals, your audience psychology, and how you want people to feel when they interact with your brand.

A successful brand and website aren’t “just pretty.” They function as a system — one that attracts the right clients, clarifies your value, and supports your operations behind the scenes.

From user experience and SEO to HoneyBook automation and print design, this process is an orchestration of strategy, creativity, and precision.

custom coding

When Squarespace or HoneyBook says “no,” we say “watch this.” From animations to layout magic, we code the extra.

Screenshots of a website showcasing interior design services with images of people discussing designs, a woman in a blue shirt reviewing fabric samples, and various interior decor scenes.

typography

You’ll receive access to a curated library of premium and free typefaces selected for their beauty, legibility, and psychological alignment with your audience. If you prefer alternate licensed fonts, those will be billed directly to you.

A woman smiling, holding a professional camera in one hand with a promotional graphic overlay for a photography business. The overlay features a black and white photo of two children with a woman, and text about capturing authentic moments.

website copywriting

Writing (or refining) words that convert—tailored to your voice, your value, and your ideal client's mindset.

ux/ui design

Mapping the user journey so your site feels intuitive, easy to navigate, and designed to work (not just be pretty). Mobile responsiveness is important as well.

Website homepage for Verrmar Event Co. with a logo at the top, a black and white photo of a bride in a wedding dress holding a bouquet, smaller images of a couple embracing and a close-up of a wedding shoe with jewelry, and text showcasing luxury wedding planning services.

imagery

I offer a selection of high-quality, royalty-free imagery options to help you launch quickly. If you’d like exclusive stock or custom photography, I’ll guide you through proper licensing to ensure everything is legally compliant and one-of-a-kind. And, of course, I ensure your images are properly formatted for web with SEO included.

A light-colored towel hanging from a vintage wooden table with curved, ornate legs, with a metal bucket on the floor nearby.

Brand Identity

Every project includes hundreds of creative and technical decisions — each one designed to help your business grow, communicate clearly, and feel cohesive from the inside out.

Your investment reflects the research, testing, design, and refinement required to create something timeless and tailored — not just a quick build or template. Every step has a purpose. Every detail has a reason.

A collage of interior and exterior design images and branding materials for 'Collective Haus,' a design company established in 2018. Includes photos of a living room, an entryway with logo, and a dining area, along with envelopes, a handwritten note, and branding logos.

explore what’s included

Every design project begins with a vision — but what truly brings it to life is the process behind it. This page pulls back the curtain on the strategy, craftsmanship, and expertise that transform ideas into cohesive, high-performing brands.

Take a closer look below to see what’s included in your investment and how each component works together to create a brand experience that’s as intentional as it is beautiful.

Whether you’re ready for a full brand and website build or simply exploring your options, I’ll help you choose the right path forward with honesty, expertise, and a proven process that brings calm to the creative chaos.

  • Item

    • Description

    • Est. Hours

    • Est. Price

  • Brand Strategy

    • Clarifying mission, message, personality, and positioning

    • Estimated hours: 4-5

    • $700-$875

  • Audience Clarity

    • Defining ideal clients, goals, and brand tone

    • Estimated Hours: 2

    • $350

  • SEO Essentials

    • Writing meta descriptions, alt tags, image naming conventions

    • Estimated Hours: 2–3

    • $350–$525

  • Brand Identity

    • Complete brand suite: primary logo, secondary marks, type, and color palette

    • Estimated Hours: 10–12

    • $1,750–$2,100

  • Font Selection

    • Curated for brand tone, legibility, hierarchy

    • Estimated Hours: 1

    • $175

  • Color Psychology & Palette

    • Custom palette creation based on target emotional tone

    • Estimated Hours: 1.5

    • $260

  • Logo Suite

    • Primary, alternate, submark, favicon, and social icon variations

    • Estimated Hours: 4–5

    • $700–$875

  • Custom Illustrations

    • Hand-drawn or vector-style illustrations that match brand voice

    • Estimated Hours: 5–10 (depending on detail)

    • $875–$1,750

  • Brand Icons

    • Simple, custom iconography set (5–7 icons)

    • Estimated Hours: 3

    • $525

  • Website Copywriting

    • Homepage, About, Services, Contact – written for clarity and conversion

    • Estimated Hours: 6–8

    • $1,050–$1,400

  • Voice of Brand

    • Taglines, headlines, CTAs, tone and messaging hierarchy

    • Estimated Hours: 2–3

    • $350–$525

  • Website Design

    • Custom design layout for 5 core pages on Squarespace (or platform of choice)

    • Estimated Hours: 10–15

    • $1,750–$2,625

  • User Experience (UX)

    • Wireframing, hierarchy, flow between sections

    • Estimated Hours: 3

    • $525

  • Responsive Design

    • Mobile and tablet styling and testing

    • Estimated Hours: 2

    • $350

  • Custom Code

    • For animation, layout enhancements, font embedding, etc.

    • Estimated Hours: 3–5

    • $525–$875

  • Photo Direction

    • Moodboard, shot list, prop suggestions, and visual styling guide

    • Estimated Hours: 2

    • $350

  • Photo Styled Shoot

    • Organizing details, and providing creative direction

    • Estimated Hours: 15-18

    • $3000

  • Stock Image Curation

    • Finding on-brand, high-quality stock images

    • Estimated Hours: 1–2

    • $175–$350

  • HoneyBook Setup

    • Platform branding, invoice and proposal design, file formatting

    • Estimated Hours: 6–8

    • $1,050–$1,400

  • Smart Files and Automations

    • Setup of one welcome file, one proposal file, one invoice/contract, one questionnaire

    • Estimated Hours: 4

    • $700

  • Scheduling Integration

    • Embedding and styling your booking calendar

    • Estimated Hours: 1

    • $175

  • Contracts and Proposals

    • Custom-designed templates with branded touchpoints

    • Estimated Hours: 2–3

    • $350–$525

  • Onboarding Experience

    • Email templates and client journey mapping

    • Estimated Hours: 2

    • $350

  • Lead Magnet Design

    • Branded PDF or guide to build your email list

    • Estimated Hours: 3–5

    • $525–$875

  • Flodesk or Email Marketing Integration

    • Designing and connecting a branded welcome sequence

    • Estimated Hours: 3

    • $525 

Ready to Begin Your Own Transformation?

If you’ve made it this far, you already understand — design isn’t surface-level. It’s the structure, emotion, and clarity that shape how your audience experiences your business.