What to Look for When Buying a Digital Product (So You Don’t Waste Your Money)

Not all digital products are created equal. If you've ever downloaded something only to never use it again, you're not alone.

Here are a few things to look for to make sure you're getting real value:

• Clear preview or description: You should know exactly what you're getting

• Instant access: No waiting for someone to email you a file

• No Lorem Ipsum: Real content gives you a better starting point and helps you learn how to use the product

• Customizable formats: Templates that can be edited in Canva, InDesign, Notion, etc.

• Made by someone with experience: Look for sellers who understand your industry or problem

The best digital products feel like they've read your mind. They make you go, “Ohhh, this is exactly what I needed.”

And hey, if it comes with bonuses like extra tips, swipe copy or a matching guide? Even better.